The core of how organizations do that is they raise the value of their offerings or create new value – value innovation – while simultaneously controlling or even reducing costs. Organizations that embrace Blue Ocean strategy, on the other hand, “reconstruct” their markets and find wide-open waters where the sailing is smooth and competitors are nowhere to be seen and the waters are blue. Price and features, for example, tend to be common ones.Īs a result, everyone tends to look the same over time, and they compete fiercely to bite off their piece of the market, thus creating a bloody “red ocean.” – Essentially, it’s an approach to strategy based on the idea that most organizations within any field or industry compete on the same basic factors. We actually highlighted the book in the past as one of our Emphatically Recommended Readings for the Leading Learning Symposium because strategy has been a major focus at the symposium. The other reason is we feel it is such a practically useful book for organizations seeking to formulate a strategy for any sort of business, including learning businesses. Part of the reason we want to talk about Blue Ocean Strategy is because the follow up to that book – Blue Ocean Shift – has recently come out.
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